Event innovates by using a format that brings together face-to-face interaction with digital format

By Sérgio Siscaro

The challenges brought by the pandemic of the new coronavirus have popularized the option for remote events, broadcasted by the Internet, as a measure to preserve the participants’ safety. However, innovative experiences have sought to combine the advantages of face-to-face events with those of the digital environment, providing a more enriching experience for all involved. And this will be the case of the VII CAM-CCBC Arbitration Congress, which will be held on October 19 and 20 this year.

Likewise the past editions, the Congress will again promote the debate around the topics that directly impact on the arbitration activity – both in the Brazilian and international scenarios. However, it will have a difference: for the first time the event will be held in a hybrid format, combining face-to-face and digital participation.

Pioneering format

The event in the new format will be possible by means of the partnership between the CAM-CCBC and Hoffmann, a company specialized in audiovisual solutions focused on the promotion of hybrid events. Therefore, we will be able to combine the digital and face-to-face experience through the use of “anchors” that, like a newscast, will announce the speakers and conduct the Congress from a recording studio located at Rebouças Convention Center, in São Paulo.

Some of the speakers, especially those residing in the city, will participate in person from the studio, with all required security measures. Together with the “anchors”, they will give the Congress an aspect closer to that of a face-to-face event, providing the necessary dynamism to the presentations and making the experience more pleasant to the participants.

Besides being more attractive, this hybrid format also allows the availability of various contents on the topics to be presented in Congress, such as videos, photos and slides, added to audio resources. The event broadcasting will be available on the official website of the Congress (https://www.congressocamccbc.org.br/), in an exclusive area to the participants, and will count with Portuguese and English translation.

The integration of these technologies, and also the face-to-face and remote participation of the speakers, is unprecedented among the events in the arbitration sector in Brazil.

Program

Maintaining its vocation of pointing out the challenges and directions of arbitration, the VII Congress will address, on the 19^th, issues related to its application in Public Administration, its evolution in the post-Covid scenario and the growing importance of diversity in arbitration. On the 20^th, discussions will focus on arbitration trends in the coming years, such as the future of advocacy in international arbitration, and the new level of efficiency in procedures.

The participation of the independent arbitrator Juan Fernández-Armesto is an example of the flexibility provided by the hybrid format of the Congress: he will close the event program with a master lecture broadcasted directly from Spain.

Former president of the National Securities Market Commission (CNMV) of Spain and senior professor of Commercial Law at the Icade Business School of Universidad Pontificia Comillas in Madrid, Fernández-Armesto will address the future of arbitration and the new standards that are being designed for the market.