SIAL & CPMA 2023: The union of aromas and flavors

CCBC expands its presence at SIAL and debuts at CPMA promoting a series of initiatives, including roundtable discussions and an even greater exchange of business and opportunities.

By Marcel Salim

With an eye on the potential for business in the food sector between Brazil and Canada, the Chamber of Commerce Brazil-Canada (CCBC) has been increasingly investing in presenting business opportunities for Brazilian and Canadian entrepreneurs.

Over the past few decades, the two countries have greatly expanded their relations, and in parallel, the Canadian consumer is increasingly willing to pay more for healthy and quality items that have exotic and unique flavors, as well as being produced according to social and environmental responsibility standards.

In addition, Canada is the gateway to markets such as the United States and even Europe. “This Brazil-Canada encounter has never been as strong as it is today, and the trade balance figures reveal that this is an opportune moment for Brazilian producers to further strengthen ties with overseas buyers,” says Daniella Leite, Director of Associates and Businesses at CCBC.                                                                                

To further encourage the expansion of business between Brazil and Canada, CCBC is conducting two important trade missions in 2023: the debut at CPMA, which will take place in Toronto from April 23 to 28, dedicated to the fruit, vegetable and legumes market; and Sial, North America’s largest fair for the food and beverage sector, from May 4 to 12.

CCBC will bring the participants and all of its expertise to foster agreements and new business in the Canadian market: an important differential, besides the opportunity for Brazilian entrepreneurs to migrate and establish themselves abroad.

Two fairs: great experiences

In the case of CPMA, the initiative contemplates, besides the participation in the event, contact with 270 companies from 19 countries, technical visits to the sales points, matchmaking meetings with potential buyers, as well as a lot of networking.

“In the year that CCBC celebrates its 50th anniversary, we will debut at CPMA opening a new range of business for Brazilian producers: the fruit, vegetable and legume market will finally land and make its presence felt in Canada”, says Daniella.                                      

The Sial 2023 mission, on the other hand, is internationally recognized for the size of the audience. And they are expressive numbers: 18,000 buyers from Canada, the United States, and other countries, in addition to 1,000 exhibitors from more than 50 nations.

This last event represents a unique opportunity to access potential opportunities through exhibition at the fair, individual meetings, tasting dinners, and technical visits within a short period of time.                                                                                                                               

 “A tailor-made program was prepared exclusively for the participants of these missions. CCBC has identified more specific buyer audiences and wants to bring Brazilians and Canadians closer in the realization of even more lasting business,” reiterates CCBC’s Commercial Intelligence Coordinator, Beatriz Calegare.