CCBC promotes cultural exchange between Brasil and Canada.
In music and art, the Brazilian contribution is known worldwide by movements such as Bossa Nova and rhythms such as samba. Among the most respected names in the music scene are composers and singers Vinícius de Moraes and Tom Jobim. Besides them, Sergio Mendes, Max Cavalera, from the group Sepultura, and Anitta are known for very different styles. In the literature, Paulo Coelho’s books have been best sellers for decades. Actors such as Sônia Braga, Rodrigo Santoro, Wagner Moura and Alice Braga represent the national talent on the screen, along with directors such as Walter Salles and José Padilha. The photographer Sebastião Salgado and the artist Romero Britto still illustrate the diversity and breadth of the Brazilian cultural scene.
On the Canadian side, some of the most impressive representatives of art in the world are the writers Alice Munro (who won the Nobel Prize for Literature in 2013), Michael Ondaatje (The English Patient, later adapted for the cinema) and Margaret Altwood (who recently had her books Alias Grace and The Handmaid’s Tale transformed into the TV series Alias Grace and The Handmaid’s Tale, respectively). In the music, names like Diana Krall, Céline Dion, Michael Bublé, Oscar Peterson, Justin Bieber and Shawn Mendes are Canadian, as well as the bands Guess Who, Bachman-Turner Overdrive, Triumph and Rush. In addition, leading film directors came from Canada, such as David Cronenberg and James Cameron. Among the actors are Ryan Gosling, Alec Badwin, Pamela Anderson and Ellen Page.
In gastronomy, the Canadian Gastronomic Weeks in São Paulo and Rio de Janeiroand the Brazilian Week in Quebec bring together the experience of working in partnership of chefs from both countries with regional ingredients in the creation of exclusive menus of great success.
Reinforcing the celebrations of its 45 years, the CCBC still launched the CCBC Jazz Fest, which promoted the discovery of new talents of Brazilian music and also took the band to Canada.
The latest project, the Brazil Canada Experience application, combines culture, leisure and technology. Through it, it is possible to know Canadian cultural manifestations in Brazil and Brazilian ones in Canada. While allowing a true hunt for these experiences, the game computes points to the user, which can be redeemed for rewards.