Ready for the future

CCBC reformulates its structure to better serve its members

By Sérgio Siscaro

Next year, the Chamber of Commerce Brazil-Canada (CCBC) will complete its 50th anniversary. Since 1973, the entity has been contributing to fostering trade relations between Brazil and Canada, adapting to changes that have emerged and to the demands of its members and partners. But its mission has not changed: to develop business, create networking opportunities, and exchange experiences, bringing the two countries ever closer together.

Always seeking to structure new products and services, offering more opportunities that make it possible to reinforce the protagonism of its members, CCBC has just redesigned its organizational structure in order to increase the focus on the development of initiatives that allow the increase of bilateral business between companies from Brazil and Canada.

Tripartite structure 

As of now, the Chamber will have a Members and Business Directory, whose strategy aims to provide greater interaction and generation of business opportunities for members. To occupy this board, CCBC hired Daniella Leite, who brings over 15 years of experience in foreign trade and internationalization of companies. She previously worked at the Chamber of Commerce Arab-Brazilian (CCAB) and at the American Chamber of Commerce (Amcham Brasil), having led several investment attraction and business promotion projects.

The institutional face of CCBC will be the responsibility of the Institutional Relations Board, which will be in charge of activities aimed at expanding the Chamber’s activities, both in Brazil and in Canada. The person in charge of this area is Paulo de Castro Reis, who is already responsible for this area. 

The third arm of this new CCBC design is the Operations Directorate. This area, called the Operational Intelligence Center, brings together various professional expertise – such as governance, people management, information technology, marketing and events, controlling and finance -, contributing to the business and institutional areas of CCBC, as well as CAM-CCBC, to develop their activities with innovation, sustainability and excellence. Its leadership remains in charge of Cássia Regina Vanícola. 

finanças –, contribuindo para que as áreas de negócios e institucional da CCBC, bem como do CAM-CCBC, desenvolvam suas atividades com inovação, sustentabilidade e excelência. Sua liderança continua a cargo de Cássia Regina Vanícola.

This new organizational configuration allows CCBC to strengthen its strategy aimed at generating business, always focusing on the interests of its members, and expanding its activities. Thus, the Chamber becomes better prepared to carry out its mission of bringing the agendas of Brazil and Canada closer together, fostering trade relations, promoting technological and cultural exchange, and developing educational projects.