The Brazil/Canada relationship offers strong opportunities in industries such as technology or food and beverage. But existing opportunities is not enough to allow one to take advantage of this hot market; organizations need to be prepared to break new ground by reducing costs and increasing the chances of their products succeeding abroad. And that’s where the purpose of Munditrade came to life. More than providing support in import and export operations, the company is an international business facilitator.
In the words of its founder, Pedro Freire, being a business facilitator involves presenting the best freight alternatives to clients in addition to other services: it undergoes in-depth market and feasibility studies, guidance on the destination country standards, packaging suitability and identification of business opportunities.
Apples, the “forbidden” fruit
“Our role is to analyze relevant information and set the best strategy for each company,” says Pedro, who has about 15 years of experience in foreign trade.
Recently, thanks to this experience, Munditrade prevented a customer from making unnecessary efforts in trying to export apples to China. The reasons are international treaties that prevent this trade, representing protection to the Brazilian market as China is the world’s largest apple producer. “Exporting apples to the Chinese would set precedents for them to export here too,” explains the businessman.
Sugar in the land of oil and other products around the world
As Munditrade is an international business facilitator, its membership with CCBC is based on pure affinity. And this partnership has been off since it was formalized in May 2018. An example: The company is currently working on an opportunity that arose for a customer to export melons to Canada.
Pedro says that good fronts are now being opened for the North-American country for products such as açaí, guarana, and beverages, especially cachaça.
Munditrade’s main areas of operation are agribusiness, oil, automotive, and construction. Some of the cargo shipped abroad are sugar to Kuwait, Russia and Africa; underwear and beachwear to Mexico; and wood to Spain.
