Get Ready for the Brazilian Week Festival

This virtual event will bring together Canadians and Brazilians, focusing on culture, innovation and business opportunities, between September 7 and 11

By Estela Cangerana

Homeland Week in Brazil, which celebrates the country’s Independence on September 7, 1822, will have a different celebration this year in Canada. In its first edition, the Brazilian Week CCBC Online Festival will bring a program packed with activities and virtual performances to the Canadian public, split into three thematic axes, between September 7 and 11.

There will be sessions addressing innovation (including entrepreneurship, technology, startups, research and development in Brazil), business opportunities (exports, imports, investments and internationalization) and Brazilian culture (covering arts, music, audiovisual, tourism and gastronomy). Those interested will be able to watch over 20 webinars live, which will later be made available on CCBC’s YouTube channel, and also access over 200 additional supplementary contents for free on the event’s website.

On the agenda, topics such as consumer trends, female participation in mining, opportunities for smart cities, sustainable solutions market, creative industry, bilateral economic and technological relations, investment opportunities, Brazilian innovation hubs and the São Paulo ecosystem, cooperation and innovation in healthcare, Brazilian flavors and the very Brazilian cachaça, tourist destinations for Canadians in Brazil, the experience of living in the country, and Brazilian music.

“The idea is to bring both countries even closer, offering to the Canadian community quality information about the Brazilian cultural wealth and the many business opportunities that exist with Brazil, as we have already done successfully during the Canada Day Online Festival, in early July. In addition, of course, to celebrate this date that is so important to Brazil,” the CCBC Director of Institutional Relations, Paulo de Castro Reis, explains. The Chamber is the creator and organizer of this festival, which also has the support of the Brazilian Embassy in Canada and the Brazilian Consulates in Montreal (Quebec), Toronto (Ontario) and Vancouver (British Columbia).

Between July 1 and 5, CCBC promoted the  Canada Day Online Festival, also with a vast program divided into four thematic axes (education, diversity, innovation and culture), in order to celebrate Canada Day, which marks the anniversary of the country’s formation, on July 1, 1867. The event had over 1k subscribers and 4k visitors, in addition to receiving recognition from the Canadian government’s official website for Canada Day 2020, in the Around the World section.

“We were very happy with the repercussion of Canada Day. The support of our 66 speakers, the Canadian government and various partners was very important, as well as that of our sponsor, Air Canada, and of all CCBC employees,” says Castro Reis. “We are confident that the Brazilian Week will have an equally positive result,” he completes.