Commerce and creativity, together again

Considered one of the largest global innovation events, the Canadian C2 conference will once again host a mission organized by CCBC this year  


By Sérgio Siscaro

Recognized worldwide as a unique opportunity to discover new ideas that have an innovative impact on business, the C2 conference, which will take place between September 26 and 28 in Montreal, once again provokes reflection and connections among its participants. The event, which could not be held in person the past two years due to the spread of the Covid-19 pandemic, returns true to its mission: to promote inspiration and stimulate encounters with people and initiatives that think “outside the box”, all in a highly creative environment. 

The initiative has come at a good time: after all, the need to think innovatively in business is becoming increasingly evident – whether in the development of new products and/or services, the creation of more attractive environments for customers, or even the establishment of new forms of cooperation and partnership. The very challenges brought about by Covid-19 in recent years, as well as the strengthening of the environmental, social, and governance (ESG) agenda in society, highlight the need to seek new ways of doing business. 

The importance of the event can be measured by the numbers from its last in-person edition, held in 2019: there were about 7,500 attendees from 61 countries, representing 34 sectors of the economy. Of this total, 57% of the visitors were executives or senior managers, and 33% were CEOs. Some 70,000 contacts were exchanged – which shows that C2 not only draws attention to the importance of innovation, but also stimulates connections. As in previous editions, the Chamber of Commerce Brazil-Canada (CCBC) will be present this year, taking a group of members to the conference. 

Exciting Experiences 

Throughout its three days, C2 encourages the exchange of ideas among attendees from a wide range of industry segments, promotes activities that teach new skills, and creates immersive and stimulating experiences. In recent years, the event has always been organized around a specific theme – such as transformative collisions (2018), tomorrow (2019), and resilience (2020); this year, the focus will be on the city of Montreal itself – a city that brings together an important innovation ecosystem.  

Among the speakers selected for this 11th edition of C2, the mix between business and creativity is met by the presence of names like the model, philanthropist and entrepreneur Naomi Campbell; the art director of Orchestre Métropolitain, Yannick Nézet-Séguin; and the general manager for global business solutions in North America at TikTok, Sandie Hawkins, between others. This year’s conference discussions will focus on five main areas: innovation in urban environments; the future of work; combating climate change; decentralization through new technologies; and creating strategies to maintain engagement in an environment marked by polarization and the spread of fake news

CCBC’s Mission

The program of the visit promoted by CCBC extends from the departure from Brazil, on September 24th, to the return to the country, on October 1st. The schedule of activities, still under development, should include, in addition to intensive participation in the three days of the C2 (with the right to a wrap up event at the end of each), an exclusive agenda of meetings and technical visits to companies that have stood out in the development of innovative solutions. Additionally, the mission will also include an agenda at the Quartier des Spectacles Partnership, which has inserted innovative solutions in different business models and cultures. 

Mais informações sobre aMore information about the CCBC´s mission and registration can be found here

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