CCBC NEWS

Saiba mais sobre o que aconteceu na CCBC em fevereiro.

Sabará Group’s environmental care is recognized by the UN. The group’s president, Ulisses Matiolli Sabará, is one of four Brazilians named to date by the entity as pioneers in sustainable development goals (SDGs). His recognition as an SDG Pioneer in the program’s first edition in 2016 scores many points when it comes to doing business with Canadian companies. The achievement came as a result of his efforts aligned with United Nations ODS 15 on Life on Land.

In its fifth edition, São Paulo Techweek, Latin America’s biggest innovation and technology week, has already become a great venue for spreading startup culture and revealing new talent to the world. Canada House, for example, is a CCBC initiative that has been part of this special week’s agenda since last year and doubled in size in 2019. There were four days with approximately 20 lectures and seminars at the Chamber that provided tips for companies to become successful and brand internationalization – especially for those wishing to reach Canada.

Companies’ interest in the Brazil-Canada exchange goes far beyond optimism about the growth of the Brazilian economy, or the likable image of a Canada that supports technology and diversity. At CCBC, which celebrates the historic milestone of 200 members, this growing interest was also driven by varied strategies to stimulate new business.

Do you know who likes to go to Canada? Brazilian people. In the last four years, the number of passengers from Brazil to Canada has increased by 75%. Motivated by the positive outlook, Air Canada has just opened a non-stop São Paulo-Montreal connection with flights three times a week and a load factor of over 90% in December and January. The trip lasts nine hours.

In a recent debate at CCBC, BRK Environmental CEO Teresa Vernaglia said that Brazil’s lack of sanitation affects women much more than men. How? It all starts with a woman’s role in the family. According to the CEO, when a child gets contaminated in dirty water, it is usually up to the mother to take the child to the hospital and stay home with her child until he or she is able to go back to school. “The market is not always prepared to deal with the needs of this woman employee,” she said.

One of the key players in Brazil’s early history of electric power was the Canadian group Light, and the future of the industry may also be connected to companies based in Canada. At the beginning of the 20th century, the Light Group was responsible for providing energy along with the Rio-São Paulo hub, even offering trams and telephone services. Now, illuminated by the digital age, Canadian and Brazilian companies in the segment are turning their spotlight on data and artificial intelligence, seeking more efficient and sustainable projects.