A GC5 and Green Soul Foods are to officially launch Brazilian Juçaí in the Canadian market during the CCBC trade mission to SIAL 2020, North America’s largest trade fair in the agrofood and beverages sector, to be held in Toronto (Ontario) in April. In addition to the big event, the product will also be introduced to the public at two other jujitsu events in the first quarter of the year, and will initially be on sale in Toronto and Montreal.
The official market launch comes after the implementation of a full strategic plan, designed and tested by GC5 and partners since the first half of 2019. It included a study of the competition, distribution channels, a field survey, import permits and licenses, logistics, a pilot project and participation at events. Sales partners were also identified during the process, such as Dacolor Canadá, and marketing partners.
GC5 manages import and export projects between Brazil and Canada, helping companies plan and operate internationally through a method based on market/marketing and supply chain