DIVERSITY COMMITTEE

CD

Coordenation: Esther Nunes (Vice-President of CCBC) and Elise Racicot (Consulate (General of Canada)

The discussion on diversity in its most diverse forms in the corporate environment has intensified in recent years, with the development and increasing incorporation of inclusion policies by companies, organizations and governments. Canada has been at the forefront of these debates, promoting laws and encouraging the application of inclusive practices not only in the governmental structure but also in the corporate world. Currently the Canadian Senate discusses a law that proposes changes in corporate law, and establishes the adoption of diversity policies on the boards of companies of the country.

 

In Brazil, the issue of diversity is a very present topic, and there are now several initiatives and organized civil society movements that seek to discuss policies on various themes – gender, race, social, environmental, etc. The country has always welcomed immigrants, which also makes Brazil a destination to receive refugees from various parts of the world – which strengthens this aspect of diversity in society.

Aware of the importance of the theme, CCBC established the Diversity Commission, with the purpose of promoting and stimulating the discussion of the subject in the business scope. In addition, the Commission develops projects that contribute to increasing the inclusion levels of socially vulnerable groups among member companies. By holding monthly meetings, experiences and information are shared, taking into account the degree of success of Canada’s corporate sector in developing and implementing such policies. There are also periodic seminars, lectures and clippings.

 

One point that is most evident with the Commission’s debates on diversity is how inclusive policies contribute significantly to corporate financial and reputational gains. A study by McKinsey Consulting already pointed out in 2015 that corporations that commit to adopt diversity policies are more profitable. They are better able to attract and retain talent, to form leadership, and to have a more efficient decision-making process. In addition, they are more competitive because of the gains in reputation. They also have a motivated workforce and are therefore more likely to be financially successful.

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